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Smartphone shipments in India declined 2 per cent year-on-year to reach over 52 million units in Q3 2021, as per Counterpoint’s Market Monitor report. The decline can be attributed to a higher demand last year due to the Covid-19 pandemic as well as the component shortage that began showing its effects this quarter.
“Smartphone shipments maintained a strong momentum after the second COVID-19 wave. The consumer demand outweighed the supply due to the high pent-up demand,” said Prachir Singh, Senior Research Analyst at Counterpoint.
Xiaomi: Xiaomi retained its top position in the Indian smartphone market with a 22 per cent market share. The report suggests that the numbers were driven by the Redmi 9 and the Redmi Note 10 series. Xiaomi also reached its highest ever shipments in the premium segment in Q3 2021 driven by Mi 11x series.
Samsung: The South Korean manufacturer remained second in the country with shipments registering a 19 per cent market share in the quarter. Samsung was the top smartphone brand in the Rs 10,000 – Rs 30,000 band.
Vivo: Vivo held the third position with a 15 per cent market share and the brand also became the top player in the 5G segment as well as the offline segment.
Realme, Oppo: Realme and Oppo captured the fourth and fifth spot in the quarter with 14 per cent and 10 per cent market share respectively.
