OnePlus unveiled its latest line of products at its launch event in Milan, Italy, on Tuesday, July 16. The newly launched devices include the much-awaited Nord 4, the OnePlus Nord Buds 3 Pro, the OnePlus Pad 2, and the OnePlus Watch 2R. This year, the event generated more attention than usual because the brand showed how it plans to embrace AI to its fullest in its new devices, with the OnePlus Nord 4 being shipped with a host of AI features such as AI Best Face, AI Eraser, and more. The Nord 4, which is a mid-range smartphone, powered by the Snapdragon 7+ Gen 3 with an all-metal design and built-in AI features. Additionally, a brand-new tablet, smartwatch, and earbuds were also announced at the global launch event. For OnePlus, the Milan event bears higher stakes than usual. Smartphone sales have been declining in recent years as consumers avoid frequent upgrades. However, experts anticipate the market to rebound with generative AI and better pricing and discounts, which may help increase sales despite the perception that the smartphone era has plateaued. It remains to be seen how AI can transform our smartphones and add a new flavour to the user experience, but the hype is real.
