
Apple CEO Tim Cook Friday said the company was “very, very pleased” about the strong double-digit growth in India.
“I see it as an incredibly exciting market and it’s a major focus for us. In terms of the operational side or supply chain side, we are producing there, from a pragmatic point of view, you need to produce there to be competitive,” Cook said in an earnings call after the company announced its financial results for 2024 second quarter ending March, 2024.
Apple posted quarterly revenue of $90.8 billion, down 4 per cent over the previous year, with Cook underlining the “all-time revenue record in Services”.
Cook later said: “We set revenue records in more than a dozen countries and regions. These include, among others, March quarter records in Latin America and the Middle East, as well as Canada, India, Spain, and Turkey.”
He also spoke about working with partners in India and the US “to replenish 100% of the water we use in places that need it most”, with the goal of “delivering billions of gallons of water benefits over the next two decades”.
Explaining Apple’s operations in India, Cook said after opening two stores last year the company is “continuing to expand our channels, and also working on the developer ecosystem as well”.
“We’ve been very pleased that there is a rapidly-growing base of developers there. And so, we are working the entire ecosystem from developer to the market to operations, the whole thing. And I just — I could not be more excited and enthusiastic about it.”