iPhone 16 Series Launch 2024 Highlights: Apple infused it’s take on GenAI, what it calls Apple Intelligence, to take the fight to the competition with its new iPhone 16 series announced on Monday at the “It’s Glowtime” event at its headquarters in Cupertino. The tech giant ushered in upgrades to its Apple Watch and AirPods, while announcing software enhancements that help with accessibility, especially for those with hearing difficulties.
The iPhone 16 series, consisting of the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, will be the first to be natively integrated with Apple Intelligence. The iPhones now have better silicon and even a hardware button that helps users access some of the AI features. “Artificial intelligence and machine learning have been essential in delivering so many of the features and experiences that we love today. In June, we launched Apple intelligence, our powerful new personal intelligence system, which will have an incredible impact…we are thrilled to introduce the first iPhones designed from the ground up for Apple intelligence and its breakthrough capabilities,” CEO Tim Cook said in his keynote.
The company also announced the Apple Watch Series 10 with sleep apnea detection, the Apple Watch Ultra 2 in a new colour, and two AirPods 4 versions, one with active noise cancellation and an update on the AirPods Pro that gives users hearing tests as well as a hearing aid functionality.
This year, Apple's iPhone launch event that is held in September every year is called "It's Glowtime". Invites were sent out by the company last month featuring the Apple logo in neon-like, glowing colours. The event will be taking place live at the Apple headquarters in Cupertino, California, US. But users at home can tune into the livestream of the launch on Apple.com and Apple’s official social media channels. It will kick off at 10:30pm IST on September 9, 2024.
