Apple is strongly considering making its own smart glasses and is conducting an internal study of the wearables that are currently in the market. As part of the project code-named Atlas, the tech giant has been gathering feedback from employees on smart glasses, according to a report by Bloomberg. Apple’s Product Systems Quality team, which falls under its hardware engineering division, is the team that is conducting the exploratory study. The report said with the research, the company is looking to understand how smart glasses can be used and what features to include in them. It also said Apple plans to carry out more focus group testing down the road. A month ago, Apple reportedly carried out another internal study focused on developing an app that helps people with pre-diabetes monitor their blood-sugar levels and track what they eat. The company’s mixed-reality headset Vision Pro, which costs over $3,499, is yet to find mainstream success due to its high price, weight, and limited content. If Apple decides to go ahead with developing smart glasses, it will be in direct competition with Meta and its successful Ray Ban smart glasses that are manufactured in partnership with Luxottica Group SpA. Smart glasses allow users to take pictures, shoot videos, answer phone calls, and ask questions to an AI assistant. But their popularity could soon be eclipsed by augmented reality (AR) smart glasses, under-development by tech giants Meta and Snap, that overlay information on the glass. However, it will take a couple more years for AR glasses to reach consumers.
