As Threads soars, Twitter’s traffic takes a hit

Twitter holds the 37th position in domain ranking, a decline from its 32nd position in January 2023.

Twitter is the world's biggest microblogging platform REUTERS/Dado Ruvic/Illustration

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Threads, Meta’s latest microblogging platform, has garnered over 100 million users in just over two days causing a significant impact on its rival Twitter. According to Cloudflare CEO Matthew Prince, Twitter has been experiencing a notable decline in traffic since early 2023.

According to domain name system (DNS) rankings data from Cloudflare, a network technology company, Twitter’s traffic has been steadily decreasing since January and reached a new low in July. The recent launch of the Threads app seems to have a stronger impact on Twitter’s traffic.

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Currently, according to Cloudflare, Twitter holds the 37th position in domain ranking, a decline from its 32nd position in January 2023. This sharp drop strongly suggests that Twitter is losing traffic, and the launch of the Threads app is likely to further contribute to this decline.

After Elon Musk acquired Twitter for a staggering $44 billion in 2022, he has implemented various inconvenient changes to the platform, which have prompted users to seek alternative platforms like Mastodon and Bluesky as well as the recently launched Threads by Instagram.

With limitations on daily post access and essential features like SMS-based two-factor authentication now behind a paywall, the new Twitter management is actively encouraging users to subscribe to the Blue service to maximise their Twitter experience, which has also received a lot of backlash from its 450+ million user base.