Call drops: Bharti Airtel sets benchmark at 1.5 per cent

Airtel said it would contribute towards rural education Rs 1 lakh for every 0.01 per cent increase in call drop rate beyond 1.5 per cent every month in each circle of operation.

Even though the Supreme Court’s order setting aside the Telecom Regulatory Authority of India (TRAI) regulation on mobile companies compensating consumers for call drops may have brought relief to the operators, Bharti Airtel has decided to tighten the benchmark for call drops faced by its users.

Compared with the Trai prescribed norm of 2 per cent cap on call drops, Bharti has set itself a benchmark of maximum of 1.5 per cent call drops.

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In a statement, Airtel said it would contribute towards rural education Rs 1 lakh for every 0.01 per cent increase in call drop rate beyond 1.5 per cent every month in each circle of operation, subject to a maximum of Rs 100 crore per annum. The firm said it has decided to apply this standard across the country.