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Apple Tuesday announced its new iPhone 15 series as well as the new Apple Watch Series 9 and Ultra 2 at an event where its environmental sustainability efforts took centre-stage like never before.
The iPhone 15 Pro series will stand out for its Grade 5 titanium chassis, the first in a smartphone, and the new 3nanometer A17Pro silicon which the company claims can take on even desktop computers. Apple claims the new silicon makes the phone more powerful than most desktop computers, but is still more energy efficient. Apple claimed this will change mobile gaming as the processor in concert with the new display takes the immersive experience to a whole new level.
The new 48MP camera in the Pro models lets users shoot in different focal lengths. For portraits, there is focus and depth control. The iPhone 15 Pro Max will feature a 5x telephoto camera offering 120mm focal length and a 3D optical image stabilisation. With USB-C, users will be able to record video or stills directly to an external drive. There is also the all-new spatial video recording that combines two cameras to record videos that can be viewed on the Apple Vision Pro.
The Titanium makes the phone lighter and more durable. The phones also come with thinner edges on the display, for both the 6.1 and 6.7 inch models. The phones are also more repairable than before and have a recycled aluminium structure inside. The phones will also feature a new customisable Action Button to access a favourite feature with one tap.
The new iPhone 15 will come in 6.1 and 6.7 Inch sizes and will have the dynamic island feature that debuted last year in the Pro models, a 48MP camera and will now be charged with USB-C. Apple claimed the new sensor with advanced computational photography powered by the A16 Bionic will bring in new camera capabilities to the iPhone 15. The phone will also usher in new voice calling features, while its emergency SOS features via satellite are coming to more countries. The iPhone 15 will come with recycled cobalt in the battery and other carbon-neutral materials too.
Apple Watch Series 9 comes with the latest Apple Silicon S9 which brings in performance levels for the most popular watch in the world along with 18-hour battery life. Now, Siri requests can be processed on the device and thus are unaffected by network connection. This also brings in the ability to access health data with just voice. Then users will be able to find their iPhone use the new utlrawide band. Apple has also introduced double-tap, a new gesture to do things on the Watch without touching the device itself.
Apple Watch Ultra 2 will also be powered by the new S9 chip and will come with the same features like gestures and on-device Siri. The device will come with 95% recycled titanium and will also be carbon neutral.
The event spared quite some time underlining Apple’s efforts to become carbon neutral across all its business by 2030. In fact, it used a light-veined film featuring CEO Tim Cook and VP Lisa Jackson to drive the serious point and highlight its efforts towards cutting down its carbon footprint. Apple Watch Series 9 will be manufactured entirely using renewable energy and it is moving mostly to ocean shipping for its products to reduce the carbon footprint. All this will make Apple Watch Series 9 Curpertino’s first carbon-neutral product. Apple also announced that it will stop using leather in any new Apple product, including watch straps.
The author is in Apple Park on the invite of Apple.
