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Journalism of Courage
Meta’s Facebook has silently updated its logo, wordmark, and reaction emojis. The new logo, despite looking similar to the previous one, has opted for a slightly darker shade of blue, and it is now flatter while it continues to use the letter “f” in lowercase.
“Our intention was to create a refreshed design of the Facebook logo that was bolder, electric, and everlasting. Each of the distinctive new refinements drives greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart.”
Meta has already updated the new logo on its website. On top of that, the Facebook wordmark is now based on the Facebook Sans font and has also received a visual refresh, now using a new font with the same blue colour tone as the Facebook logo.
The social media conglomerate also highlights that Facebook currently has over 2 billion daily active users, and the refreshed identity will help the brand create a distinctive and refreshed look to make the platform more accessible to people.
As part of the new changes, Meta has also tweaked the reaction emojis and adjusted colours to make them look slightly different, and the same will be made available to users in the coming months. The official blog suggests that Meta is working on a major overhaul of the Facebook app, and these features will be rolled out in phases.
