Flipkart partners with Spice Hotspot to showcase online-only smartphones in stores

Flipkart has tied up with smartphone retailer Spice Hotspot to showcase its exclusive phone portfolio in retail stores across India. As part of this assisted e-commerce model, customers can experience Flipkart’s exclusive range of smartphones at selected Spice Hotspot outlets. The store staff will assist them to place their order on the Flipkart app and customers can take the delivery of the phones at the same store or at their home.

This association is aimed at reaching out to a larger target audience, especially the not-so-tech-savvy customers as they can now get a first-hand experience of these exclusive products and place their order conveniently at a store near them.

Both companies will set up exclusive experience zones in these stores with live demo phones on display and sale to customers.