© IE Online Media Services Pvt Ltd
Tags:
Journalism of Courage
As per a new report by the International Data Corporation (IDC), the Indian smartphone market recorded a 5.6 per cent growth year-over-year for the fifth consecutive time.
The organisation’s Worldwide Quarterly Mobile Phone Tracker report also states that in Q3 2024, Apple recorded its largest-ever quarterly shipment in India, with the company selling around 4 million units led by the iPhone 13 and the iPhone 15.
While Vivo led the Indian smartphone market, accounting for 15.8 per cent of the total market share, Oppo registered the highest growth, selling 40 per cent more phones compared to last year’s third quarter.
The report also states that the average selling price of smartphones in India increased by 0.9 per cent, with phones between $200 to $400 accounting for around 42 per cent of the total growth year over year. During this time, Oppo emerged as the biggest gainer, while brands like Samsung and Vivo saw a decline in their figures.
The premium smartphone segment, which consists of phones between $600 to $800 recorded the highest growth, increasing by 86 per cent. Most of this growth is because of the iPhone 13, iPhone 14, iPhone 15, Galaxy S23 and OnePlus 12. The third quarter of 2024 also saw the share of 5G smartphone shipments increasing by 83 per cent, which is up from 57 per cent compared to last year. In the 5G smartphone segment, the the sales of mass budget smartphones, which cost anywhere between $100 to $200 almost doubled.
IDC also said that after the “cyclic dip in demand after the festive period”, India’s smartphone market is expected to grow in double digits starting next year, with most interested focused on entry-premium devices coupled with “high decibel marketing around Gen AI features.”
