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Mappls rolls out crowdsource-based feature to flag pollution: Here’s how it works

Delhi Air Pollution: Photos and videos of pollution sources captured via the app will have the time-stamp and map-stamp embedded.

delhi pollutionAir Pollution: As a layer of smog enveloped the city, AQI levels in several areas including Mundka, Bawana, Wazirpur, Jahangirpuri, Anand Vihar, Alipur, Ashok Vihar, Aya Nagar, Burari, Dwarka, Mandir Marg, dropped to the 'very poor' category. (PTI)

Delhi-NCR Air Quality: With Delhi’s pollution levels in the ‘very poor’ category, MapMyIndia has introduced a new feature on its Mappls app for users to flag sources of pollution.

short article insert “Let’s identify where and when the fires are burning. So that it is known where the issues are, and corrective actions can be taken,” Rohan Verma, the CEO of the digital mapping and geospatial software company, said in a post on X.

Users can flag sources of pollution such as stubble burning with two easy steps, open the Mappls app and tap the Camera button. The captured visuals can then be found in the user’s gallery with an accurate geotag and timestamp.

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Users can further choose to post these visuals on the Mappls Map and share them on social media, with information on where and when exactly that photo or video was taken.

Other users can respond to these Posts with their own map-stamped, time-stamped photos and videos too, the Delhi-headquartered company said.

“There are tons of use cases and benefits of people using this capability. Helping identify and communicate pollution sources, and their resolution, at any time/place is just one,” Verma said, urging users to tag the relevant authorities while posting visuals of pollution sources.

While collecting localised data is important for pollution control, Mappls’ feature based on crowdsourcing could potentially raise concerns of doxxing. Doxxing is when a user shares personal information about a person such as their name, phone number, or residential address without their consent.

The moderation or verification process involved is also unclear. We have reached out to MapMyIndia for comment and will update this report when we receive a response.

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