Editor’s Note: The slide on Mobile Wallets in India, which showed Patym in the lead with 80 million users in India has been removed by the Mary Meeker report as the source of the data was Patym itself.
Mary Meeker’s 2015 report on Internet Trends has thrown up some interesting facts around the growth of mobile Internet in India. Meeker is part of Kleiner Perkins Caufield & Byers (KPCB) and leads Digital Growth Funds, targeting high-growth Internet companies.
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So what does the 2015 Mary Meeker report reveal on the state of the Internet in India?
It’s a mobile only world in India if you were to look at the graphs.
For starters, as the first slide shows, in India the e-commerce model is driven highly by mobile. Snapdeal, Flipkart are seeing close to 70 per cent of their business order from GMV (Gross Merchandise Value) from mobile, which is much higher than e-commerce giants from China like Alibaba.com and JD.com.
In India e-commerce is driven by mobile. (Source: Mary Meeker report)
The slide below shows that in India, over 41 percent of the e-commerce market is driven by mobile traffic, which is the highest compared to any of the country. India is ahead of China, UK, France, Brazil, even USA, when it comes to e-commerce and mobiles. No wonder these companies are thinking of going mobile only in the near future.
In India, e-commerce is driven by mobile. (Source: Mary Meeker)
India’s mobile internet traffic accounts for 65 per cent of the total Internet traffic in the country, higher than most other countries. The only country which has a higher percentage of Mobile Internet Traffice is Nigeria at 76 per cent.
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Over 65 percent of India’s Internet traffic is from mobile. (Source: Mary Meeker report)
It’s not just mobile where India is leading. The country is usually the top market for global brands like Facebook, YouTube, WhatsApp and others.
Facebook, WhatsApp, LinkedIn are all top markets for India. (Source: Mary Meeker report)
Facebook, Truecaller, CandyCrush, MXPlayer are among India’s top Android apps by usage as the slide below reveals.
The Top Android apps in India by usage. (Source: Mary Meeker report)
On the basis of these slides, what is clear is that even as India becomes the third largest Internet market in the world, the growth is largely driven by mobile.
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