Airtel, Samsung join hands for integrated digital TV

Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card.

Airtel-Samsung launch India's first Integrated Digital TV

Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card.

Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, today announced its partnership with Samsung to launch India’s very first Integrated Digital TV (iDTV).

Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB).

The iDTV enables a hassle free TV setup that has fewer wires but will also assist in reduction in signal loss (between the set-top-box and TV). It offers a single remote solution powered by an intuitive user guide. “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, said Shashi Arora, CEO – DTH & Media, Bharti Airtel.

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The iDTV set includes the Samsung SmartDirect TV and Airtel Digital TV’s Smart Card. It is now available across Samsung Plazas and all leading multi-retail outlets for prices at starting Rs 44,900.

Customers purchasing the new iDTV can also enjoy a limited period introductory offer like 4 months of free subscription of Airtel DTH services.

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