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This is an archive article published on November 12, 2014

From cricket to smartphones: Kapil Dev launches SloPho app

The SloPho app combines the best of Twitter, Facebook, Instagram and lets you monetize.

SloPho launch The SloPho app combines the best of Twitter, Facebook, Instagram and lets you monetize.

India’s greatest fast bowler Kapil Dev has co-owned a tech brand called SloPho and has launched the same today in India. The iconic cricketer says this is his contribution to the Prime Minister’s ‘Make in India’ initiative.

SloPho (slogan and photography) is a social gamified collaboration platform or basically an app available for free on Android which allows users to create a corporate community and win daily prizes by participating in games, contests, polls and quizzes. The SloPho app combines the best of Twitter, Facebook and Instagram. The app will arrive on iOS soon.

SloPho launch

The points earned through the app can be redeemed as prizes or bartered for advertising space on the app itself. Additionally, users have their own page where they can segment their followers into different customisable categories to share texts, videos and images. Users can also monetize their page by allowing advertising on it.

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SloPho also allows businesses to target campaigns by region and registered businesses will be able to put up gamified promotions directly and engage users accordingly.

It is currently available in English, over the next three months, it will be made available in Hindi, Gujrati and Tamil.

“This social platform is truly for everyone and is our contribution to the Prime Minister’s Make in India initiative. With SloPho, we want to give average users, corporates and professionals, a social platform that not only fulfils their need to connect and collaborate but also earn rewards for it in a way that matters most to them,” said Kapil Dev, co-owner and promoter of SloPho.

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