India’s 10 most subscribed YouTube channels in 2024

Notably, India is the largest market for YouTube globally, with the largest YouTube user population of 476 million active users.

As the leading video-sharing platform, YouTube operates on a freemium model, offering users a free ad-supported version while reserving the ad-free experience for those who subscribe to YouTube Premium.

This approach allows users to access a vast array of content without any cost, while also providing an option for those who prefer an uninterrupted viewing experience.

Individual creators and media corporations have also contributed to its expansion and success, as YouTube allocates a percentage of its ad revenue to them.

YouTube continues to capture the hearts of millions and redefine entertainment in the digital age; here are India’s most subscribed YouTube channels as of September 2024.

India’s 10 most subscribed YouTube channels in 2024:

It’s noteworthy to mention that India’s largest music label, T-Series, is currently the most subscribed YouTube channel in India and even globally, overtaking James Stephen’s Mr. Beast with over 265 million active subscribers.

Following closely behind is Sony Entertainment Television India with 177 million subscribers, garnering 169.03 billion views, which is also the fourth subscribed YouTube channel worldwide. Its diverse programming, including popular television shows and music videos, contributes to its substantial viewer engagement.

It’s interesting to note that ChuChu TV, the only educational entertainment channel on the list, is the sixth most subscribed YouTube channel. (Google Play snapshot)

Popular for its colourful and educational content for young children, including nursery rhymes and animated stories, ChuChu TV focuses on early childhood education by providing engaging, age-appropriate content to make learning fun.

As of September 2024, here are India’s most subscribed YouTube channels: