Understanding synthetic data, opportunities and challenges

In this episode of Our Own Devices, our host Nandagopal Rajan, COO, The Indian Express Online is joined by Navin Dhananjaya, Chief Solutions Officer at Merkle and Global CXM Lead at Dentsu Global Services and Daniel Knauf, Chief Technology Officer at Merkle (a dentsu company). Our guests today, explore the concept of synthetic data, the need for it and how it is generated. They highlight that synthetic data can help understand human response to situations or events that cannot be measured or anticipated. While synthetic data comes with a bonus of privacy being maintained, it also has its own ethical issues. To learn more about synthetic data, tune into today’s episode of Our Own Devices with Nandagopal Rajan.

Produced by Niharika Nanda
Edited by Prachi Kaur