Journalism of Courage
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Shombit Sengupta
Shombit Sengupta is an international creative business strategy consultant to top management. Reach him at www.shiningconsulting.com
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More From Shombit Sengupta - Page 9
Disruption and convergence in 21st centurySubscriber Only
September 12, 2010 02:53 IST
Are we ready for the new departure that the 21st centurys digital era is bringing to human society?
Sun, Sep 12, 2010Visual art transforms fabrics to fashionSubscriber Only
September 05, 2010 03:03 IST
How can you create an apparel brand that commands premium price and instills pride of ownership in a customer so she/he returns to it?
Sun, Sep 05, 2010Unlearning to learnSubscriber Only
August 29, 2010 04:50 IST
From my struggling artist and then NRI phases,I entered the intellectual blah blah period working for global companies.
Sun, Aug 29, 2010Adventures of an NRISubscriber Only
August 22, 2010 03:01 IST
Flying in from Paris to New Delhi airport in the wee hours of a January morning in 1998,I was greeted by a chauffeur waiting to drive me to my destination on the outskirts of Lucknow....
Sun, Aug 22, 2010Artist,but at what price?Subscriber Only
August 15, 2010 02:26 IST
Your article seems to reflect three stages of your life, wrote a reader of my last column,Culture Connect Marketing.
Sun, Aug 15, 2010Culture connect marketingSubscriber Only
August 08, 2010 02:15 IST
Marketing practices in India generally try to superimpose experiences from Western books.
Sun, Aug 08, 2010Fractured technical skill setSubscriber Only
August 01, 2010 03:10 IST
Idea generation supported by advanced technical skill set creates differentiation excellence for a product or service....
Sun, Aug 01, 2010Art magnifies imaginationSubscriber Only
July 25, 2010 03:22 IST
History has documented different eras that have taken business forward. Technology advancement in the 19th century established the mechanical age,the 20th century belonged to electronic technology....
Sun, Jul 25, 2010Breaking through musicallySubscriber Only
July 18, 2010 03:38 IST
Music is an emotion and passion that people cannot do without. A recent study by global market research firm Synovate with 8,000 adults,ages 18+,across 13 countries....
Sun, Jul 18, 2010The Zap connect to profitsSubscriber Only
July 11, 2010 03:32 IST
Last December Id written about how Indias three generations: the Retro and Compromise generations seem to have connived with this countrys peculiar socio-eco-political circumstances to create Zap86....
Sun, Jul 11, 2010Leading the value-led marketSubscriber Only
July 04, 2010 03:15 IST
Business across the world operates in the paradigm of either catering to demand or leading the market with value...
Sun, Jul 04, 2010Is history dead?Subscriber Only
June 27, 2010 02:49 IST
Nobody seems to appreciate history as a valuable asset in India...
Sun, Jun 27, 2010Marketing as manipulationSubscriber Only
June 20, 2010 03:03 IST
Europe does not consider marketing to be an economic strength that serves organisations and societies....
Sun, Jun 20, 2010Football can turn around fortunesSubscriber Only
June 13, 2010 02:17 IST
The first time I watched the World Cup on TV was in 1974,a few months after arriving in Paris....
Sun, Jun 13, 2010Prison as irresistible tourist attractionSubscriber Only
June 06, 2010 02:24 IST
The symbol of Americas dark side is Alcatraz. But this former military prison and dreaded high-security federal penitentiary in California for 104 years also demonstrates the ultimate success of marketing action....
Sun, Jun 06, 2010Crime as cultural phenomenonSubscriber Only
May 30, 2010 02:00 IST
Its a country where everybody is allowed to have a gun. Would you say danger lurks at every corner in the US so that a gun becomes a necessity?....
Sun, May 30, 2010Times Square circus and crimeSubscriber Only
May 23, 2010 02:29 IST
Lets watch a Broadway show called Times Square circus and crime....
Sun, May 23, 2010Big Apple to Steves AppleSubscriber Only
May 16, 2010 02:51 IST
Walking up 72nd Street and Central Park West in New Yorks Manhattan,Ive always been impressed by the Dakota,built in 1884,where the figure of a Dakota Indian keeps watch. Its high gables,deep roofs,profusion of dormers,terracotta panels,niches and balconies give it a German Renaissance character,yet its influenced by French architectural trends. Rich and famous artists have lived […]
Sun, May 16, 2010Adopting feminine characteristics in businessSubscriber Only
May 09, 2010 20:25 IST
Women decide on,influence or make most purchases. Hidden behind their logical mind are delicate,subtle and unstated desires that are factored into their choice.
Sun, May 09, 2010The jagged edge of version cultureSubscriber Only
May 02, 2010 02:34 IST
People enjoy the rapid change that improved technology brings,and benefit from it. But quick,unexpected changes also create hidden,psychological disappointment....
Sun, May 02, 2010Discomfort brings innovationSubscriber Only
April 25, 2010 02:03 IST
Social mores dictate consumerism. An organisation not relating to social trends becomes laidback; consequently,business can shrink....
Sun, Apr 25, 2010Six curse sutrasSubscriber Only
April 18, 2010 02:23 IST
Nothing can stop you from cursing,its the only pleasure in life that doesnt cost money....
Sun, Apr 18, 2010China scares,India inspiresSubscriber Only
April 11, 2010 02:17 IST
The Western mind feels totally threatened by China. They think of China as a terror that will eat them up.
Sun, Apr 11, 2010Intangibles extend every human momentSubscriber Only
March 28, 2010 02:32 IST
Whenever I speak of intangibles having unlimited value,Im often met with silence in India.....
Sun, Mar 28, 2010To fight poverty,fight the acceptance of itSubscriber Only
March 14, 2010 02:29 IST
Karl Marx wrote,Religion is the opium of the masses. My personal experience from being born into a poor family is that acceptance of poverty is also a sort of opium in our highly tolerant Indian culture....
Sun, Mar 14, 2010Journalism of Courage
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